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Genesis Innovation Group is proud to present a Workshop at the 2019 ASAP Meeting.

When and Where Is The 2019 ASAP Meeting?

2019 asap meeting park city

The 2019 Advanced Shoulder Arthroplasty (ASAP) Meeting is January 10-12, 2019 in Park City, Utah.

Click here for registration information

The Genesis Workshop



This Workshop will be held on Thursday, January 10th from 12:00 PM – 1:30 PM. Painted Horse 1 (Lunch Provided)




Options…Why work with industry? Rob Ball, CEO, Genesis Group

  • What are the issues from industry perspective?
  • How does industry assess value?
  • What are the risks to going straight to the “big guys?”
  • Is there a better way?

The trials and tribulations of a surgeon innovator/entrepreneur. Steve Gunther, M.D.

  • The complete story of napkin sketch to commercial launch


Panel Discussion: Faculty

Open interviews with panel to allow for discussions to bringing an idea or product to market:

  • Project and product management
  • Legal implications – Patents, Selecting a partner, Trademarks
  • Regulatory pathways – Requirements, timelines, Costs
  • Funding product development
  • Clinical goals and objectives
  • Commercial launch logistics


Open Q & A: Course Attendees


Closing: Action items: Where to go from here


Register for the Workshop

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